Since it’s a New Year, I think the time is right to let you know a little bit more about myself.
I briefly mentioned in my introductory blog that I have been working in various forms of Radio Broadcasting for about 12 years (13 come this June). During that time, I have worn a number of hats—from being a DJ, to producing commercials & imaging, to running a board, and I even took a stab at being a Program Director at the enlightened age of 21 years old (NOTE TO SELF: Somewhere down the line, Talk more in depth about those years and how the term “Baptism by Fire” felt more literal than figurative at times…it’s certainly cheaper than visiting a Psychologist). By all accounts & purposes, that should make me a “Seasoned Veteran” of the industry, but I’m certainly NOT a household name by any means. In the years I’ve been working, I realized that Radio is also a very Nomadic business to be in; you’re riding high one minute, and the next they don’t need you anymore—a HARD Lesson I learned when I lived in Boston (NOTE TO SELF: Ditto on Those years). But somewhere in between Boston and my current place of employment, I had to keep busy when I wasn’t collecting unemployment checks/eating foods with partially hydrogenated oils to help soothe me…Fortunately, two Very important things happened during the gap that helped me regain both sanity & confidence. First, I went back to school (NOTE TO SELF: Do I REALLY Need to say it a 3rd time?); but then after I graduated, I started to put my degree to good use.
I decided to take more chances; bigger chances, experimental ones that would either turn out glorious if they succeeded, or a “Noble Experiment” if it didn’t. In short, I created my own Online Radio Station……………….AND IT SUUUUUUUUUUUCKED! Well, OK, maybe I’m being a little too hard on myself; but in thinking about it 3 years after it failed, I could look down on the wreckage that it was and say to myself: “Well…it happened, and hopefully we’ll figure out how to do it better next time.” It was a Grand venture to say the least; an “All-Purpose” channel that would play just about all the music that I had in my music collection—a pretty decent sized cross section of music from the 1950s to Present Day, a “Something for Everybody” kind of channel, because—quite honestly—I wasn’t sure what kind of audience I wanted to aim for. Not only that, but because I’m one of those “Last of the Gen X’ers” who doesn’t know how to utilize social media as an advertising tool, I might’ve been a little Too aggressive when it came to promoting the channel—so to sum up, the format was Too Broad, and I was Too Pushy (also, not knowing how to “Run” an internet radio channel doesn’t help matters either). So now, a few years later; I currently work for a place that not only enjoys what I do and is honest about it, but they also encourage not only creativity but if mistakes are made, to not only learn from them, but to use them to your advantage…and it is because of this philosophy, and training myself to adhere to it, that I’ve decided to use the info that I know to give Internet Radio another chance—only this time; instead of being Broad, Pushy and not knowing what I’m doing, I’m going to be niche, a little more subtle, and actually stream from a place that doesn’t have weird rules as to how the station is supposed to be run. So now, the million dollar question (with 80% obvious answer if you read the title); what exactly am I going to do with this new channel? Well, to answer that, I need to bore you just a little while longer, so bear with me…
At my workplace, I’m surrounded by all kinds of music; from the known to the obscure, from the famous to the infamous, and even a few little things that (for one reason or another) you either can’t find or not supposed to find in the mainstream; incidentally, that includes movie soundtracks…………but not Television—specifically, TV Theme songs. There are probably more people out there who know the words to a given TV theme song than they know the words to the National Anthem of their given country. From its infancy in the Late 1940s to present day, A TV show’s theme song has been used to lure a potential viewer into watching a given show—so much so that in ongoing decades, album length versions and even covers of these songs have been made commercially available to enhance that mass audience and built-in fan base. TV is not only broad in its appeal, but it spans generations and brings people together in a way few other entities can. Bringing that feeling of “togetherness” to a different medium can act as an extension of the former. TV & Radio—like most forms of mass media–go hand in hand; in fact, it was the Radio companies that developed the technology for Television to exist in the first place (RCA, David Sarnoff and Philo T. Farnsworth among its many creators). Since then, both forms of media have taken on a life of their own while developing a broad audience appeal that continues to this day—simply put, there’s something for everybody. With Network Television itself approaching its 70th anniversary, the nostalgia factor would certainly be palpable to that same wide audience, both young and old. This channel can accomplish that feeling of nostalgia by attempting to emulate a typical TV viewing experience that most have gone through at one point or another—even with all the advancements that have happened in recent years. From watching Cartoons in the Morning, to classic re-runs throughout the day, to Prime-time’s best and brightest at night, Television has been a constant figure in the makeup of American Life & Culture—this channel hopes to bring it all full circle by having radio tip its hat to its technological successor. This channel will Not only have the conventional TV Theme songs that you often catch while watching Television, but you will also hear not only the aforementioned “Album Length” and “Cover” versions of these tunes. But why not go one step further and add the original songs written for television. I know there are some members of the “Buffy-Verse” out there who could sing the songs from “Once More with Feeling” at the Drop of a hat, right? Or how about the feeling you get when there’s nothing on earth like a genuine, bonafide,’lectrified 6-car monorail? And as a cherry on top, it can’t be classic television without all the trappings that made the viewing experience growing up a unique one—from old-school commercial jingles, to the sound the TV makes whenever you change the channel (Since it’s radio, the one thing I can’t promise is Formica wood paneling).
So now, the 2nd Million Dollar Question: You told us “What”, but “When”? Well, that one isn’t as easy to answer—partly because I have a life outside this blog (including the blog itself………shut up, that makes sense if you don’t think about it too much), but also because unlike my previous effort in Internet Radio, I want to make sure I get this right…or at least more right than I was before. So, Long answer: It’s gonna take me a little time to gather up the music, put together the imaging, get the stream put together and have a competent sounding product…so say nothing of just how much content I’m going to need considering there’s about 70 years’ worth of Television to play with, and most of these songs run 30 to 60 seconds at a time (hence, the need for “Album Length” tunes), and of course the all-important need to “get it right” before diving head first into things………………Short Answer: Sometime This Spring. In fact; a few days ago, I “Broke Ground” on a new page for it here on UUI—so if you can do me a favor and BOOKMARK the link below right now…
…And hopefully in a few months, we’ll be up & running—but like most Grand ventures, nothing happens overnight, so don’t be surprised if I wind up pushing this thing back a little further at some point. Either way; once this is ready, I promise that this will be a unique listening experience that nobody (or at least nobody to my knowledge) has ever tried; Something that some would say “couldn’t be done”. On that note, I would like to conclude this “Groundbreaking Ceremony” with a poem by the great author Edgar Albert Guest…
Somebody said that it couldn’t be done
But he with a chuckle replied
That “maybe it couldn’t,” but he would be one
Who wouldn’t say so till he’d tried.
So he buckled right in with the trace of a grin
On his face. If he worried he hid it.
He started to sing as he tackled the thing
That couldn’t be done, and he did it!
Somebody scoffed: “Oh, you’ll never do that;
At least no one ever has done it;”
But he took off his coat and he took off his hat
And the first thing we knew he’d begun it.
With a lift of his chin and a bit of a grin,
Without any doubting or quiddit,
He started to sing as he tackled the thing
That couldn’t be done, and he did it.
There are thousands to tell you it cannot be done,
There are thousands to prophesy failure,
There are thousands to point out to you one by one,
The dangers that wait to assail you.
But just buckle in with a bit of a grin,
Just take off your coat and go to it;
Just start in to sing as you tackle the thing
That “cannot be done,” and you’ll do it.
FALL 2017 (I Hope)
Stay Tuned, and “Don’t Touch That Dial”…Also, Click Here to find out why we Have to Change our Name Before we even start.